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Digital Design Portfolio - 3

Writer's picture: WillWill

User Groups

The next stage is to conduct some research into the type of people that user fitness apps. As I can not just use myself to critique my designs and the interface layout of specific elements within the interface. Defining clear user groups will also allow me to explore the different types of people and what data they want to be able to see when using a fitness app.


To do this I developed a questionnaire which can be found here. This questionnaire aimed to find what a user wanted from a fitness app. Or if the idea I had already come up with was a good idea.


From this research I identified 3 main user groups which I have outlined below:


These personas explore the possible user groups that the app may have. It explores their motivations for using the app and why they would want to keep on using it.

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