After we decided that we wanted to use AR I thought it was important to look into the way AR had already been deployed. As apple have just released their new ARKit. This has lead many companies to having AR apps produced. Most notably Ferrari have had an app produced which allows the user to strip down a car in AR which is directly mapped to a real world car. The video below shows the app in action and demonstrates the power that AR has in enhancing the experience for a shopper with Ferrari.
On a more cutting edge use of the technology is the microsoft hololens which is a headset worn by the user. Hololens allows the user to interact with AR elements which have been placed. the use cases outlined in the video below shows hololens used in industry to improve the workflow of engineers to be increased as it will allow them to view their projects as a 3d object. The other leap with hololens is the use of hand interactions to move the objects around giving the user a in depth experience of a device they have designed. The way that it allows users to collaborate on work and help people in AR will increase and speed up workflow.
I think hololens will become particularly prominent in industry where professionals can enhance their working environment. for example removing paper checklists for a mechanic but still allowing him to have one in an easy to use place.
I think the benefits of AR are just starting to be realised and it is a good place for us as designers to look at focusing our understanding of how to design and work in the 3rd dimension. This is what I hope to achieve with this project. I think this will stretch me to try new thing with a technology I am so unfamiliar with.
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